From Austin to the World
Back in 2011 two brothers in Austin Texas dreamed of changing the way people thought about food because they wanted shopping to feel intentional sustainable and meaningful instead of just convenient and fast, so they created Gredients a grocery store where shoppers brought their own containers and filled them with local high-quality products because they believed that less waste better ingredients and conscious choices could make a difference.
The store eventually closed, and the spark it created never faded and over time it evolved into a bigger bolder vision because the passion for food and sharing knowledge only grew stronger
By 2024 that vision became more than a store it became a global platform where anyone could learn to cook explore food culture and embrace recipes that were simple accessible and flavorful while connecting sustainability with everyday life because the JYYT brothers Alex and Ethan saw an opportunity to take everything they learned from their early venture and build a platform that could reach kitchens all over the world.
At Gredients.com we focus on making cooking joyful approachable and meaningful because we believe that every meal can tell a story while connecting people to their ingredients their families and the wider world while our mission is to inspire educate and delight we also aim to become one of the top 20 global food and recipe brands because we combine creativity storytelling and practical guidance while staying authentic trusted and recognized for quality.
What We Do at Gredients.com
Recipes for Every Occasion
Whether it’s a fast weeknight dinner or a leisurely weekend feast, we craft recipes that are flavorful and enjoyable because cooking should never feel intimidating. While families, beginners and food enthusiasts can find inspiration for every meal as they learn techniques that make cooking exciting and rewarding.
Copycat Recipes and Restaurant Favorites
We also recreate beloved restaurant dishes so that readers can enjoy them at home because everyone deserves to make their favorites without leaving their kitchen while learning tricks tips and secrets that make these recipes taste authentic fresh and fun too.
Ingredient Education
Every ingredient has a story and we explore it fully because understanding where food comes from makes cooking richer and more meaningful while empowering readers to make choices that are healthier, sustainable and mindful so we show the origins of ingredients explain how to use them creatively and share how even small decisions in the kitchen can make a difference in waste reduction cost and taste.
Food Culture and Lifestyle
Cooking is never just about recipes because it reflects culture tradition and joy while connecting people to experiences that matter because we explore global culinary traditions, seasonal eating and lifestyle practices as we believe that learning about food helps readers enjoy meals while thinking about how they can positively impact their environment.
Meet the JYYT Brothers
Alex (JY) and Ethan (YT) — Co-Founders
Alex leads Gredients.com with vision and strategy because he knows how to turn ideas into reality while keeping every decision aligned with the brand’s core values.
Ethan brings creativity storytelling and culinary artistry because he wants every article photo and recipe to feel personal, human, and inspiring as he oversees visual storytelling, recipe development and content creation.
Together, Alex and Ethan lead Gredients.com with energy, curiosity, and dedication because they understand that building a brand is about more than just recipes while it’s about connecting people to food culture and each other.
The Team
A strong brand grows with a passionate team that bring ideas to life and make every project at Gredients.com authentic and inspiring
Lauren Walker — Sustainability & Garden Expert
Lauren focuses on sustainable cooking and helping readers create zero-waste kitchens while showing how practical and rewarding mindful practices can be.
Email: lauren@gredients.com
Jessica Mills — Ingredient Curator & Vendor Liaison
Jessica works with producers and vendors to source high-quality ingredients and make sure every recipe is reliable flavorful and sustainable.
Email: jessica@gredients.com
Josh Lane — Editor & Community Lead
Josh manages content and coordinates events while making sure every article is clear engaging and connects with readers.
Email: josh@gredients.com
Asha Olli — Head of Recipes & Culinary Development
Asha develops recipes that are simple creative and delicious while testing them in real kitchens so everyone can cook with confidence.
Email: asha@gredients.com
Grace Roth — Visual Storytelling & Photography Lead
Grace captures every dish with attention and care while making recipes approachable beautiful and inspiring for home cooks.
Email: grace@gredients.com.
Victor. O seasoned culinary expert
Victor is a seasoned culinary expert with over 23 years of experience as a chef at Coya Angel Court. Now retired and spending more time with his family and he brings his extensive knowledge of ingredients with cooking techniques and food preparation to Gredients.com. Victor specializes in everything from vegetables and fruits to meats and shares practical tips and insights through articles that inspire home cooks.
At Gredients.com we believe that Community matters because food connects people traditions and experiences while fostering a shared love for cooking and storytelling, because meals are more than just food as they are for sure moments
Even though Gredients.com is a digital platform, our roots in sustainability remain visible because we encourage mindful ingredient use, reducing waste and buying seasonal products while sharing the story origin and purpose of every ingredient and educating on sustainable cooking practices.
Our Global Vision
Although our origins are in Austin, Texa,s Gredients.com is created for a worldwide audience.
We aim to be among the top 20 global food and recipe brands because we combine professional-quality content with story-driven approachable and human-focused experiences while delivering recipes guidance and inspiration that readers can trust and share.
Gredients.com. All the Ingredients for Family Favorites.
